Cairo – In a landmark move, Contact Financial Holding (CNFN) and Fawry for Banking Technology and Electronic Payments (FWRY) have announced a strategic alliance to integrate Contact's buy-now-pay-later (BNPL) services into Fawry's nationwide payment ecosystem. This collaboration aligns with Egypt's national strategy to accelerate digital transformation, reduce cash dependency, and enhance financial inclusion. The partnership will expand access to fintech solutions such as E-Payment Gateways and bill aggregation services, creating a seamless payment experience for consumers and merchants. Ghada Tayel, Contact's Head of Products & Business Development, emphasized the partnership's role in broadening their market penetration by leveraging Fawry's extensive merchant network. Heba El Awady, Fawry's Chief Business Officer, highlighted the initiative's potential to democratize financial services across diverse sectors. Fawry's recent financial performance underscores the partnership's promise, with 2024 net profits surging to EGP 1.74 billion from EGP 815.96 million in 2023.