CONTACT FINANCIAL HOLDING
CNFN
Companies InvestmentsPositive News
Contact Financial Holding and Fawry Forge Strategic Partnership to Revolutionize Egypt's Digital Payments Landscape
Strategic alliance between Contact and Fawry aims to boost Egypt's digital payments and financial inclusion through innovative BNPL solutions.
March 19, 2025 at 10:37:00 AMScore: 88

Cairo – In a landmark move, Contact Financial Holding (CNFN) and Fawry for Banking Technology and Electronic Payments (FWRY) have announced a strategic alliance to integrate Contact's buy-now-pay-later (BNPL) services into Fawry's nationwide payment ecosystem. This collaboration aligns with Egypt's national strategy to accelerate digital transformation, reduce cash dependency, and enhance financial inclusion. The partnership will expand access to fintech solutions such as E-Payment Gateways and bill aggregation services, creating a seamless payment experience for consumers and merchants. Ghada Tayel, Contact's Head of Products & Business Development, emphasized the partnership's role in broadening their market penetration by leveraging Fawry's extensive merchant network. Heba El Awady, Fawry's Chief Business Officer, highlighted the initiative's potential to democratize financial services across diverse sectors. Fawry's recent financial performance underscores the partnership's promise, with 2024 net profits surging to EGP 1.74 billion from EGP 815.96 million in 2023.
Recommended Actions
- Consider buying CNFN/FWRY stocks on dips if aligned with long-term fintech trends
- Monitor Fawry's Q3 2024 performance for profit sustainability
- Hold positions if already invested in Egyptian fintech sector
- Watch Central Bank of Egypt's digital payment policies
- Track merchant adoption rates of BNPL solutions
Positive Aspects
- BNPL expansion through Fawry's vast network
- Fawry's 113% year-on-year profit growth
- Alignment with Egypt's digital economy vision
- Enhanced financial service accessibility
Negative Aspects
- Potential market saturation risks
- Execution challenges in scaling BNPL adoption